The National Association of Realtor’s released its statistics last week on how home buyers were finding their homes. Overwhelmingly, they found them online and also with the help of a realtor. 90% of homebuyers used the internet at some point in their home search, and 52% began their search online. 87% learned of their home through their realtor. 42% of buyers reported to finding their ultimate purchase online as well. These are all remarkable numbers and as agents, it is our duty to make sure our sellers are accurately represented online. There are a number of ways that we promote our homes online and we would like to share some of our tips for online marketing for sellers. If you are looking to sell your home, it is a wonderful market and we are pleased to give you a comparative market analysis.
- Blog Spot. If you are a realtor, you would be very well served to use a blog. Blogs generate lots of web traffic and can give details on the home that are missing from the MLS listing, since MLS listing limit characters.
- Social Outreach. In any occupation, word of mouth is the best way of getting information across. Think of Facebook, Twitter, Instagram, and Pinterest as an excellent way of transmitting information, then consider that each time you use a term or address this gets transmitted through search engines, amplifying your listing. It is true that you will likely not find a buyer through these channels, however you will generate klout.
- MLS Listing. This is the first step in the selling process. Once the home is entered into the MLS, it will also appear in high ranking sites such as Zillow, Trulia, and Realtor.com.