An Insiders Look at the Reality of Home Staging

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An Insiders Look at the Reality of Home Staging

Written By: Jaymi Naciri
Monday, April 29, 2019

But just how do those two contingents break down? The National Association of Realtors NAR 2019 Profile of Home Staging provides some insight. The study separated the study into three categories: Buyersrsquo; Agent Perspective, Sellersrsquo; Agent Perspective, and Buyer Expectations. Wersquo;re taking a closer look at the key points.

Home Staging: Buyersrsquo; Agent Perspective

According to the study, ldquo;40 percent of buyersrsquo; agents cited that home staging had an effect on most buyersrsquo; view of the homerdquo; and ldquo;83 percent of buyersrsquo; agents said staging a home made it easier for a buyer to visualize the property as a future home.rdquo; Buyers agents also noted that, ldquo;Staging the living room was found to be most important for buyers 47 percent, followed by staging the master bedroom 42 percent, and staging the kitchen 35 percent.rdquo;

Home Staging: Sellersrsquo; Agent Perspective

Per the study, ldquo;28 percent of sellersrsquo; agents said they staged all sellersrsquo; homes prior to listing them for sale,rdquo; and ldquo;13 percent noted that they only staged homes that are difficult to sell.rdquo; The living room 93 percent, kitchen 84 percent, master bedroom 78 percent, and the dining room 72 percent were the most commonly staged rooms.

Sellersrsquo; agents offered to do the staging 26 percent of the time, and, ldquo;The median dollar value spent on home staging was 400.rdquo;

Buyer Expectations

Call it the HGTV effect: ldquo;A median of 10 percent of respondents cited that buyers felt homes should look the way they were staged on TV shows,rdquo; while ldquo;38 percent of respondents said that TV shows which displayed the buying process impacted their business.rdquo;

The real effect of staging

Now that we have the buyerrsquo;s agent, sellerrsquo;s agent, and buyerrsquo;s perspective, letrsquo;s look at some real data about staged homes. According to the NAR study, 22 percent of sellersrsquo; agents ldquo;reported an increase of one percent to five percent of the dollar value offered by buyers, in comparison to similar homes,rdquo; and ldquo;17 percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent. 28 percent of sellersrsquo; agents stated that there were slight decreases in the time on the market when the home is staged, while 25 percent reported that staging a home greatly decreased the amount of time the home was on the market.rdquo;

Of course, time on market and sales prices can range depending on a number of factors, like age of home, location, square footage, and price point. The Real Estate Staging Association has found, overall, that staged homes sell ldquo;73 faster, on average, than their non-staged counterparts,rdquo; said The Mortgage Reports.





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Updated: Friday, July 1, 2022

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