Effective Social Media Strategies for Realtors

Real Estate News Article

< Back

Effective Social Media Strategies for Realtors

Written By: Ashley Halsey
Sunday, October 20, 2019

The results are conclusive: social media is a great tool for real estate agents. However, first agents must understand the ways in which this medium should be harnessed for this particular industry. Herersquo;s all you need to know:

Utilize social media demographics

Platforms such as Facebook have detailed targeting tools which can really help you hit that required demographic, so if you are listing a property which is great for a first home for those looking to climb onto the property ladder, or alternatively a perfect downsize for an older couple whose kids have left home, then you can reach out specifically to these age ranges by using targeted demographic campaigns. Understand your audience first, and then utilize the tools which can help you reach out.

Use images and video

Instagram is obviously a great platform for marketing properties with its focus on pictures, but donrsquo;t forget video too. In fact, all popular social media channels, as well as LinkedIn, allow the opportunity to share video content, and when selling or renting properties itrsquo;s a perfect opportunity to show people around both inside and outside.nbsp;

ldquo;You can even save yourself considerable time and effort in terms of physically showing people around, so put the resources into making great videos and this tactic really pays off,rdquo; says Tanya Maher, a real estate SMM manager atnbsp;Writinitynbsp;andnbsp;LastMinuteWriting.

Use hashtags

See whatrsquo;s trending in terms of real estate circles and follow popular hashtags online yourself to make sure you are on the ball in terms of the topics that people look out for when searching for properties online. For example , JustListed and DreamHome are two such popular options.nbsp;

ldquo;Hashtags are part of the bigger social media picture for a real estate agent which means conducting thorough social media research and having active accounts where you follow other real estate agents in order to stay up-to-date,rdquo; suggests Kirk Forrester, a tech journalist atnbsp;DraftBeyondnbsp;andnbsp;ResearchPapersUK.

Promote the area too

As any real estate agent worth his salt knows, promoting a property is as much about promoting the neighborhood and town/area in general as it is about promoting a physical building. As part of that bigger social media picture, utilize links to events, local promotions and any other activity in the place the property is situated to show off a vibrant community or peaceful oasis of calm, or whatever it is about the area that you believe complements the property itself. For example, if the property works as a family home, include links to popular family events which really showcase how family-friendly the location is.

You can also flip this around by actively posting on online community pages that you know attract the types of users who would be interested in the property. Donrsquo;t just wait for the audience to come to you, but actively go out and seek that audience by ascertaining the best places to find them. Local community online noticeboards are a great example.

Include reviews

In fact, you shouldnrsquo;t just include reviews, but build your who advertisement around the reviews themselves, as these really help convince viewers that the property and area is right for them. Use the reviews coming from and directed at your target audience, and be sure that the review includes key words and key topics that you know >

And make sure your profile is optimized

This is a simple point but often overlooked. Make sure that with any posts your contact details are overtly clear so users can quickly engage you about the property. In the world of real estate, things can move quickly, so ensure efficiency of communication with optimized profiles.

nbsp;


nbsp;Professional writer and real estate agent Ashley Halsey can be found contributing her insights at LuckyAssignments and GumEssays, where she has established her reputation as an erudite and intelligent observer of real estate marketing trends.

nbsp;





Copyright© 2019 Realty Times®. All Rights Reserved

Updated: Sunday, November 17, 2019

Inspection vs. AVM vs. Apprais...
A property inspection is ordered by the buyers. While not required by a lender, its certainl...

5 Tips to Save Time Setting up...
1. Buy a Christmas Tree With the Decorations Already OnWhen you...

What Do Millennials Want? We N...
Millennials tend to have higher expectations than older homeowners did about their ideal sta...

Copyright ©2019Realty Times®. All Rights Reserved

Housing Rebound: Factors to Consider
In Miami we have had an incredible year of growth with an ever shrinking supply of condos...

Hoteliers Buy Versace Mansion at Auction
Gindi Family and Nakash Family of New York were the winners of the auction for Casa Casuarina...

Stunning Estate for Sale on Allison Island
Allison Island is one of the man made islands comprising Miami Beach. One half of the island...

Avant Garde and Luxurious Penthouse on Fisher Island
Fisher Island is home to some of the highest net worth individuals in Miami. It is a private...

6000 Indian Creek, Condominium Spotlight
6000 Indian Creek is a Sieger Suarez project that was completed in 2007 and consists of...

$35 Million Buys you THIS on Star Island
$35 Million for a home on Star Island is par for the course in Miami Beach real estate....

Development Update
It is looking like a dusty winter season in Miami, with all the construction rapidly underway,...

North Bay Road Charm, 4330 North Bay Road
4330 North Bay Road is a stunning example of Mediterranean architecture in Miami Beach....

Best Home Improvements for Resale Value
It could not be a better time for a homeowner to list their home for sale in Miami. The...

Biscayne Gets a New Development
The Melo Group of developers acquired 601 NE 23rd St last year and have conceived of 23...

520 West Ave Residence 2301
520 West Avenue is home of the Bentley Bay. Bentley Bay is comprised of two modern towers...

Spice 2013, Guide 101
Miami Spice is a program whereby most of the restaurants in the city encourage people to...

Hollywood has a New Hotel
Margaritaville Hollywood is coming to Hollywood Beach and is likely to completely alter...

Sustainable Waterfront Home on Normandy Isle, 1.85 Million
Rarely on the market do we find completely sustainable, off the grid, homes in Miami Beach....

Housing Inventory on the Rise at the Close of Summer
The Wallstreet Journal released numbers via Realtor.com regarding the inventory of available...

Warm Spanish Style Home Listed on the Sunset Islands
1844 W. 23rd Street is listed on the Miami Beach luxury real estate marketplace for $11...

Former Gansevoort Getting Complete Eco-Renovation
Last year the Perry Hotel, formerly the Gansevoort, was purchased for $230 million. The...

Affordable Luxury Waterfront on Hibiscus Island
A home that is considered affordable in Miami terms for waterfront is generally between...

Bart Reines New Masterpiece Released on the Market
Bart Reines is one of the worlds most impressive modern architects living, and he has just...

New Listing on La Gorce Island
98 La Gorce Court has just been listed for sale. This over 7800 square foot home with 8...